The Patchwork

True style requires the courage to embrace history while forging a bold new path. The Patchwork boutique hotel in Whitechapel stands as a testament to this vision - and to its owner, Mr. S., who faced the profound challenge of honoring his father’s building legacy while creating a unique and contemporary concept for his own hotel.

Inspired by the building’s roots as a family-owned 80s clothes factory, we worked alongside branding agency Klinical to meticulously craft a distinctive identity, from the evocative name to every tactile detail.

The result is a vibrant brand that will empower guests to experience Whitechapel’s local character with genuine sophistication.