Livoni

Authenticity speaks volumes in design. Mr. M., the visionary behind Livoni—a heritage family-owned chair manufacturer in North Italy—was struggling to articulate a distinct identity and brand positioning in an evolving marketplace. Eager to elevate the brand beyond tradition and connect with a dynamic global audience, he sought a strategic transformation to turn Livoni’s legacy into a beacon of modern design relevance.

We redefined Livoni’s identity to showcase its core values: real products, real stories, real people. As part of the deliverables, we coordinated catalague, shoots, videos and designed a distinctive stand concept for Livoni’s future trade fairs, ensuring the brand stands out in competitive environments.

This bold rebranding empowers Livoni to resonate deeply with creative professionals, embracing a stylish, confident narrative that celebrates self-expression in the creative industry.