Looking through new homes that are developed often like paint by number replicas with bland walls and hotel style bathrooms, omnipresent in the market, is a thing of the past. Developers are now instead looking to interior and landscape designers, stylists and design directors to create a home; a functional, beautifully designed space that is enticing, warm, and sets up a lifestyle. Villages are being built; spas, gymnasiums, cinemas and cafes, to forge a community from bare ground.
There’s a real trend and forward thinking idea to integrate the outdoors with indoors and this too effects the feel of the building to ensure developments are cohesive. The building itself is just one piece of the puzzle.
In London as with many large cities, copious amounts of buildings are going up and in order to generate interest in the right buyers market, developers are going above and beyond employing outstanding interior designers. One of whom is the talented and pioneering industrial designer Tom Dixon.
The new Green Peninsula ‘Upper Riverside’ development by Knight Dragon boasts a ‘Loft Collection’ designed by Tom Dixon. The architecture and views are magnificent and demand such striking and characterful interiors.
Vicky Bibiris, Managing Director of Location Location, an award-winning North London estate agency, said: “Our clients increasingly have an appetite for homes which stand out and, with many new developments competing for buyers; opulent, stylish interiors make all the difference. Having someone who can successfully predict style trends is vital to the success of a new development.
“We have seen some stunning new developments and some amazing redesigns of older properties and are very aware of the uplift in price and saleability a talented architect and interior designer can bring.”
Directing a lot of the development including the communal areas, the bar and restaurant and the garden pavilion, the development will have real identity and an original take on the luxe look. Sophisticated, fresh, vibrant; the perfect backdrop for a new community to flourish.
Heals have been brought in to give life to a new development by Derwent London in Fitzrovia called ‘The Corner House’. The scheme is light, airy and relaxed but by no means dull. They have described the spaces as ‘livable’ and ‘personal’ rather than over stylised as many showrooms are today. A potential owner may feel as if they could move in and feel harmony with the space. To personalise the apartments, residents have the option to use a Heal’s stylist to have a bespoke design should they wish.
At Matteo Bianchi Studio we have had the pleasure of joining up with two developers. The studio were approached by Quintas Homes in 2014 to design and direct a set of luxury apartments in Highbury, N5, on the edges of Clissold Park. We designed a concept to set ‘The Apartments N5’ apart from the crowd; a scheme that is reminiscent of 1940’s sophisticated style inspired by catwalk and film, paired with state-of-the-art technology. The building is near complete and we look forward to unveiling our design.
More recently complete is a development of luxury Georgian townhouse apartments Matteo Bianchi Studio have designed and project managed in Mayfair. Our clients, private international developers, understood that a beautifully designed stand-out interior, sympathetic to the original architecture, would enhance the property’s finish and value.
It was chosen to highlight the original eaves and wooden, lay solid herringbone flooring and contrast this with a dark kitchen and striking architectural lighting. The bathrooms are elegant with a twist.
Thanks to the combined effort of the developers, craftsman and Matteo Bianchi Studio, the development has set the bar higher for property prices in the area.